Walt Disney is a well known company that produces multinational mass media and entertainment around the world. The Disney name will always have a mark on popular culture all over the globe.
A $1 Disney note This note is series 1990 signed by ‘SCROOGE MC DUCK”
Source: (WaLker, 1998) Disney Land Motel Paris.
Source: (Budget Travel, 2015) Shapes contemporary society -
Disney is and always will be known by everyone. Movies 50 years old are just as popular today. Over the years Disney has had many effects on society, and society has also heavily impacted Disney. Disney started making movies based on what was happening in society at the time. It started off with inequality between men and women. But as time went on and their was more equality between the sexes their movies changed to match contemporary society. It promoted stronger and more independent women. Movies are tackling emotions and feelings like new release Inside Out (Disney Lifestyle, 2015). This influencing younger girls to be who they want to be and inspiring them to make their own decisions. This shaping society now and in the future. |
Has a consumer component -
Animated movies, live action films, network television, children's books, merchandising, motels and theme parks are some of the many ways they have left a mark on popular culture (Wantansen, 2008). Starts local and spreads global - The cartoonist Walt Disney began drawing for newspapers and his career took off from there. He worked for Kansas Film Company and then opened is own animation business (Bio, 2015). A few years later Mickey Mouse was invented, then came more characters, more films and soon Walt Disney wasn't just known throughout Kansas, but had become a renowned around the world (Bio, 2015). Shaped by the society they're in at the time - Walt Disney, maintained gender hierarchy, within their films. The princesses were passive and submissive, while males were dominant and even abusive (Warner, 2015). This reflected the 1990's common ideology of a woman and their role within society. Walt Disney’s view on women was heavily critiqued throughout his lifetime. Walt had strict ideas on how the family should be structured and believed that boys and girls should be treated differently. Disney did not employ any female animators early in his career because he thought, women did not have requisite artistic flair for creativity (Warner, 2015). Walt Disney and Mickey Mouse
Source: (Bio, 2015) |